Let new mortar/render cure and dry as required before sealing.
Mask and protect
Protect glass, ceramics, sills, expansion joints, and anything you don’t want splashed.
Apply a flood/flow coat (to saturation)
Apply from the bottom up to control runs and ensure consistent saturation.
Apply as a flood/flow coat until saturated (not a light mist).
Avoid atomising into a fine mist where possible; keep it controlled.
Second coat timing (wet-on-wet)
Re-saturate wet-on-wet (common guidance is a second saturation pass after a short interval) until the wall stops absorbing.
Spread drips/runs with a brush/roller so you don’t leave streaks.
Coverage control (don’t guess)
Your only real control is measuring coverage on the test area and then matching that rate across the job.
Protect from rain
Protect freshly treated surfaces from rain for at least several hours immediately after application (manufacturer guidance commonly specifies minimum protection windows).
Cure + performance expectations
Penetrating sealers chemically bond inside the pore structure and remain breathable (not a surface film).
Avoid aggressive washing immediately after application.
Clean-up
Clean equipment per product requirements; many systems specify solvent/white spirit type cleaning for tools.
Why Brick Sealer Jobs Fail
Sealing onto damp masonry (no penetration).
Light coat / misting instead of flood coat (under-application).
Skipping the test patch + coverage verification (inconsistent results).
Sealing over contamination (dirt, biological growth, residues).
Not protecting adjacent surfaces (staining/splash damage).